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We translate chaos into clarity, align creative and studio, and build teams that deliver stories intact.

Reframe Collective: Welcome

OUR PHILOSOPHY

Story is the Operating System.

Don’t let the process kill the idea. From high-pressure global sets to world-class pipelines, we align the creative team, the partners who back it, and the audience who will champion it.

We do this through targeted training, pressure-tested workshops, on-set consulting, and launch-ready campaigns.

For producers, studios, and filmmakers who need projects to survive the journey from idea to delivery.

Fix the Friction - We Shift Your Project

Real world. Real stakes. Studio, streamer, or indie.

From 'Studio Speak' → 'Artist Action'

We teach translation skills for effective communication and execution.

From 'Great Script' → 'Seen & Shared'

We ensure your story actually reaches its audience.

From Chaos → Command

We teach informed decision making and follow-through.

From Walk-offs → Retention

We train leaders to build storm-proof crews.

Reframe Collective: About

WHAT WE DO

CONSULTING & TRAINING

Your project is stalled between vision and completion. We find the block, fortify leadership for the long haul, and translate creative intent into steps that actually move. Less friction. More traction.

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Story-Driven Leadership & Team Culture 

Great stories break when teams do. We train people to lead, communicate clearly, and collaborate under pressure. 

We work on: 

• Creative leadership for producers/HODs (vision vs action) 

• Effective communication with the studio/streamer 

• Cross-border flow (navigating cultural and language differences)

Delivered via talks, workshops, and on-call leadership support.

Merging Creative Vision & Commercial Expectations

Creatives speak vision. Studios speak requirements. We translate both ways.

We work on: 

• Development that addresses the note behind the note (and gets your project a greenlight).  

• Concept/positioning: identifying the project's North Star, and how to stick to it 

Delivered via strategy sessions, workshops and consulting.

WHAT

WHO

THE TEAM

Kirstin Winkler | The Global Strategist

Producer · Cross-Cultural Lead · Storyteller.

20+ years on studio features, indies, series, and XR. German-American fluent in both Hollywood expectation and global realities. She doesn't just protect the vision... she makes sure it survives the process.

What she brings: The rare leader who translates creative intent into studio-speak without losing the soul. Collaboration that delivers, cuts that honor the story.

Iris Lamarr | The Architect

Leadership · High-Performance Culture · Marketing

20+ years creating and delivering entertainment industry training globally, including communication and leadership programs at Wētā FX for teams delivering world-class VFX under impossible pressure. Knows how to secure partners and hold them to a promise that matches the production.

What she brings: She builds teams that don't break, connects stories to its audiences and sponsors who'll champion them.

Our collaborators and clients have included Wētā FX, Columbia Tristar Pictures, Westbrook Studios, SPi Portugal, Telepool, Centropolis Entertainment, Film London, the New Zealand Film Commission, the EU Initiative for Digital Innovation in Culture and Creativity, ScreenSkills UK, and Wētā Workshop.